Online Monitor - Internet Market in Austria

Summary

Strengths: Data has been collected for more than 20 years allowing for analysis of developing trends and patterns of internet usage among older age groups. The survey also provides the possibility to link the data with data collected in other countries. Weaknesses: Disaggregated data is not publicly available.

Type of data

Data Source
Survey

Type of Study
Crosssection regular

Data gathering method
Telephone

Access to data

Conditions of access
Microdata available only to private clients for a fee

Type of available data (e.g. anonymised microdata, aggregated tables, etc.)
Aggregate data publicly available online

Formats available
PDF tables and charts

Coverage

Coverage Years of collection, reference years, and sample sizes
Data collection ongoing since 1996. Approximately 4,000 persons are interviewed per quarter (approximately 16,000 persons per year).

First year of collection
1996

Stratification if applicable
Age (10-year brackets), gender, state of residence, size of community of residence, educational attainment, income level

Base used for sampling

Geographical coverage and breakdowns
By state (Bundesland); all states in Austria are represented

Age range
Ages 14 and over

Statistical representativeness
Special group, please specify

Coverage of main and cross-cutting topics
Data collected on frequency of internet use and patterns of internet use among certain age groups, and internet use by location of use (school, work, home), by educational attainment, residence, and income level Corresponds to Uses of Technology Topic

Linkage

Standardisation

Possibility of linkage among databases
No

Data quality

Entry errors if applicable
No errors reported

Breaks
No breaks reported

Consistency of terminology or coding used during collection
No inconsistencies reported

Governance

Contact information
Jürgen Bernkopf
GfK Austria (Growth for Knowledge, formerly Fessel Institute for Market Research)
Ungargasse 37
1030 Vienna Austria Phone: +43171710244
Email: juergen.bernkopf(at)gfk.com
Url: Aggregate data tables available here: http://www.gfk.at/imperia/md/content/gfkaustria/data/press/2012/q4_.pdf

Timeliness, transparency
Data collected on a quarterly basis (4x per year); Most recent data available online is for the 4th quarter 2011.